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Director of EEG Marketing

About us

Wherever our customers are in the world, we help them digitalise and optimise their remote business processes using advanced hybrid network solutions and digital technologies.

Our teams work together across the globe, using constant innovation, expertise and applied technology to bring systems and people together with a future focus. We push boundaries. We combine unrivalled resources and expertise in field engineering with advanced digital technologies such as cyber security, IT, and cloud enablement.

Today, we employ 1700 people in over 30 countries, with customers in the maritime, energy, and humanitarian sectors. We believe in creating a culture where you can develop and thrive. Our commitment to excellence drives our success.

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Job
France, Aussaguel

Job
Director of EEG Marketing

France, Aussaguel – Full time – Apply before 09.10.26

The opportunity

We are looking for a commercially-minded Head of Marketing to lead marketing strategy and execution across Marlink's EEG business unit.

This is not a traditional marketing role.

You will partner closely with Sales, Product, Solutions and Business Unit leadership to drive awareness, create demand and accelerate pipeline growth across complex B2B markets.

The successful candidate will have experience marketing technology, connectivity, managed services or digital solutions into remote, regulated or operationally complex industries.

You will translate technical capabilities into compelling customer value propositions that support long sales cycles and strategic account growth.

Key responsibilities

Commercial growth

  • Build and execute EEG marketing plans aligned to revenue objectives
  • Develop account-based marketing (ABM) programmes targeting strategic accounts
  • Generate qualified pipeline in partnership with sales teams
  • Support customer expansion, cross-sell and upsell opportunities
  • Measure and optimise marketing contribution to revenue

Go-to-market leadership

  • Develop positioning and messaging for EEG solutions
  • Create integrated campaigns across connectivity, cyber security, cloud, network and managed services
  • Partner with product and solution teams on launches and GTM activities
  • Identify market opportunities, trends and customer challenges

Market activation

  • Build sector-specific campaigns across:
    • Energy (onshore and offshore)
    • Mining and remote industrial operations
    • Humanitarian organisations
    • Government and public sector
    • Enterprise customers operating in remote environments

Content and thought leadership

  • Build executive thought leadership programmes
  • Develop customer stories and industry narratives
  • Support media, events and strategic partnerships
  • Create sales enablement assets

Stakeholder management

  • Act as the marketing lead for EEG leadership teams
  • Collaborate with global marketing functions including brand, digital, communications and product marketing
  • Partner closely with regional sales leaders

Performance management

Own KPIs including:

  • Marketing sourced pipeline
  • Marketing influenced pipeline
  • Strategic account engagement
  • Campaign ROI
  • Content performance
  • Share of voice
  • Customer engagement metrics

Experience we're looking for

Essential

  • 8-12+ years of B2B marketing experience
  • Experience in one or more of these sectors, with preference for government:
    • Energy
    • Oil & Gas
    • Mining
    • Telecommunications
    • Managed Services
    • Satellite or connectivity providers
    • Cyber security
    • Cloud & IT services
    • Industrial technology
    • Government technology
  • Strong account-based marketing experience
  • Experience supporting complex enterprise sales cycles
  • Proven track record generating pipeline
  • Experience working alongside sales and technical teams
  • Strong storytelling and value proposition development skills
  • Data-driven decision maker
Apply now